El auge y caída de Blackberry

BusinessWeek ha publicado una excelente historia oral de Blackberry la semana pasada, que incluye entrevistas a varios personajes claves en su desarrollo. La nota incluye la historia de cómo rechazaron a Justin Bieber como potencial imagen de la empresa (pensaron que no duraría su fama) y la evolución de sus estrategias de marketing desde el no anunciar en ningún lado hasta nombrar a Alicia Keys como VP. 

I was part of a group called the Innovators Alliance. Jim [Balsillie] came in and held up this prototype that was in the shape of a blackberry. It was dark blue and had grooves where the keys would be. When he said, “It’s called a BlackBerry,” people started rolling their eyes. They thought it was a stupid name. This was the height of the dot-com boom. He had this dream of people getting e-mails on the move, and the feeling at the time was, “Why would anyone want their e-mails away from the office?”

Felix Gillette: The Rise and Fall of BlackBerry: An Oral History (Bloomberg BusinessWeek)

Leave a Reply

%d bloggers like this: