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Why Startups Love Moleskines
Moleskine’s ascent, and the evidence of it that I observed in Toronto and other places, is symptomatic of a shift that I call the revenge of analog, in which certain technologies and processes that have been rendered “obsolete” suddenly show new life and growth, even as the world becomes increasingly driven by digital technology. This goes beyond the well-documented return of vinyl records, encompassing everything from a business-card renaissance sparked by online brands such as MOO to device bans during meetings at firms like the digital-marketing agency Percolate to corporate architecture like that of Meetup, whose C.E.O., Scott Heiferman, made sure his company had only one office, in New York, and personally eschews teleconferences and phone calls in order to conduct business almost exclusively in person.
David Sax: Why Startups Love Moleskines (New Yorker)
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